Some businesses don’t just sell a product — they sell a feeling. They create an experience you can’t fully describe on a website, because the magic is sensory. It’s atmosphere. It’s memory. It’s the thing that makes you walk into a space and instantly feel like you belong there — or like you’ve been there before.
From a business standpoint, that’s a tricky thing to build. You can’t ship “vibe” in a box. But you can design it — intentionally — through the details: the ingredients, the storytelling, the setting, the community you build around it.
Johanna Divine sits in for Christiaan Mader as host of Out to Lunch Acadiana at Tsunami Sushi in Lafayette. Dylan Babineaux is the show’s Audio Engineer and the profile on the right belongs to Rochelle Campbell from Pure Intentions Candle Company
Johanna Divine sits in for Christiaan Mader on this edition of Out to Lunch and hosts two guests who make their living creating experiences that are hard to explain, but easy to feel.
Rochelle Campbell, owner of Pure Intentions Candle Company, originally fell in love with candle making as a hobbyist. Today you can buy Rochelle’s hand-poured candles or pour one yourself at one of her Glow & Gather workshops
Rochelle Campbell is the founder of Pure Intentions Candle Company, a small candle business based in Youngsville specializing in clean-burning candles — and candle-making experiences that are part product, part party, part community event.
Yvette Landry, who maybe you know as a musician, an educator, or an author, tells Johanna Divine and Rochelle Campbell how she accidentally has now become a Cajun tour guide
Yvette Landry is a musician, educator, author and interpreter, who – between playing shows, teaching and writing books – has also built a successful business hosting Cajun music and history tours in the Atchafalaya Basin.
Candles and music are two very different products, but both Rochelle and Yvette are in the business of creating a feeling people want to come back to. Rochelle is building a product line around clean ingredients, seasonal storytelling, and in-person experiences that connect people to her brand. Yvette is proving that culture can be both art and enterprise — through live performance, books, teaching, and tours that translate Acadiana to the world.
Rochelle Campbell & Yvette Landry, Out to Lunch at Tsunami Sushi in downtown Lafayette
Out to Lunch is recorded live over lunch at Tsunami Sushi in downtown Lafayette. Photos by Alisha Zachery Lazard.
