Keep It Simple Stupid

Here’s something most of us won’t admit: we have too much stuff.

Christiaan Mader hosts Out to Lunch Acadiana at Tsunami Sushi in downtown Lafayette

It’s human nature in the consumer age. You can’t throw a rock in Lafayette without hitting a storage unit. And that’s the stuff that doesn’t fit in our homes. Clutter is the order of the day. In the business world, that translates into noise. We pile on messaging, saying too much when getting straight to the point is the best way to make your case in the market.

Less is more, in other words. And my guests today are both in the business of less.

Heather Borges is a Lafayette native and registered nurse who spent sixteen years in healthcare. The pandemic brought burnout. Burnout brought reflection. And reflection eventually led her somewhere she didn’t expect — professional organizing. In March of 2025, she purchased the Lafayette franchise of Bee Organized, a national company with 40 locations across the US.

Heather Borges, local owner of the national chain, Bee Organized. About de-cluttering, Heather says “We’re not going to force you to get rid of things but we have leading questions to help you let go of things.”

Heather now helps families and businesses declutter their spaces, navigate major life transitions, and find out what their home actually looks like when you can see it.

And her concierge services extend beyond organizing into errand running, seasonal home management, photo organization, and decorating. Every client starts with a consultation, during which Heather’s team conducts a personality assessment to understand how the client thinks about their space and what needs to go.

Jaci Russo of Brand Russo wants you to cut out the BS and get the message sharp. She’s so serious about it, she trademarked her proprietary approach to marketing: Razor Branding.

Jaci Russo, marketing guru at Brand Russo. Marketing, according to Jaci, is “the only professional service industry in the country that does not require any education, certification, licensing or ongoing education.”

Jaci grew up in Lafayette and nearly went to law school. She ended up in Los Angeles working with major ad agencies and building brands for clients like Ticketmaster and the Home Shopping Network. Family brought her home, and in 2001 she and her husband Michael co-founded Brand Russo, a strategic branding agency serving clients with multi-million dollar budgets. Ninety percent of those clients are outside Louisiana.

Jaci is a Certified Professional Marketer, a co-author, and the host of two podcasts.